Why do cats like snow

I'm not a fan of snow and ice anymore, since I became too old to play in it and now shovel it instead.

But I was very surprised how much my cat loved it. I think it might be the first snow she has seen, so she had no fear of it. She actually paid more attention to the snow then to that tennis ball she loves to pounce on.

I've got a video of her playing in the snow on YouTube below: